How Often Do You Actually Ask This Question?

What is Your Communication Purpose? Every communication has a purpose or multiple purposes. Even when you don’t think you have a purpose, you actually do. Sometimes it’s just entertainment. Often, it is a desire to learn.

You will find it immensely helpful at the beginning of any communication to do a quick mental check of your purpose. Are you trying to persuade? Are you trying to inform? Are you trying to learn? Are you socializing? Or are you venting?  We’ll address each of these communications in coming posts.

I then suggest forming a strategy to accomplish your purpose. In my experience, this is something very few people do, or at least very few people do well. They have a sense about the purpose of the communication, but they spend little time and energy in developing a strategy for accomplishing it. Ask yourself, what will define a successful communication. What do I need to do to achieve that result? 

GROW and SELL Advisors, wholly-owned by Traversi & Co., LLC, is a premier sell-side M&A advisory firm – a boutique investment bank – serving the lower middle market.  Visit us here.

For a short video clip on this topic, click here.